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Ask 10 people to define “Marketing” and you will get 10 different answers. More worrying is that if those 10 people are all Marketing Practitioners you will still get 10 different answers!  With a little humour and more than a touch of controversial and irreverent content, leading Marketing Practitioner, Brian H Meredith, will share his perspective on the answer to this fundamental business and organisational question whilst providing some down to earth tips on how to understand and get the best from what is probably the most vital concept in business and organisational life.

About Brian H Meredith:
Brian has a thirty year career behind him in advertising and marketing, starting as a Junior Reporter on the Neath Guardian in South Wales and subsequently including senior roles in international advertising agencies in the U.K., including Leo Burnett and Saatchi & Saatchi. Prior to moving to New Zealand, he was Acting CEO of Saatchi & Saatchi in Manchester.

Since arriving in NZ in 1987 he has been General Manager, Marketing at Television New Zealand, Joint General Manager of Radio New Zealand in Auckland and Project Director of the 1992 New Zealand America’s Cup Challenge. In 1993 he established The Marketing Bureau Ltd., a Marketing Consulting firm now with 8 Associates and having worked for many of New Zealand’s leading private and public sector organisations as well as clients in Australia, Hong Kong and the UK.

Leadership Week highlights the strategic relevance and value that great leadership provides for New Zealand and showcases the work being done to develop our nation’s leadership capability. Co-ordinated by the Sir Peter Blake Trust, some of the events of interest are:

29 June 2010 - Leadership Afternoon - 12.30pm - 5pm -Sir Peter Blake Leader's Forum -Sir Stephen Tindall, Mark Weldon, Glen Sowry, Sarah Ulmer & Oscar Kightley and Panel.

30 June 2010 - Leadership Evening - Leadership Lessons from Sea to Sky - A Speaker Series event at Voyager - Glen Sowry, 2005 Sir Peter Leadership Award winner
General Manager of Trans Tasman Airlines, Air New Zealand

1 July 2010- Leadership Lunch - Trans-Tasman Business Circle 'Opportunity for Auckland Series' Luncheon - Fran O'Sullivan interviewing a panel

2 July - Leadership NZ Dinner 

The Directors of The New Zealand Institute of Management would like to invite you  to our Young Executive of the Year (YEYA) and Graduation event.

At this evening we acknowledge our Northern Region Young Executive winner as well as our Graduates from programmes including Project Management, Managerial Excellence, First Line Management and many other qualifications 

We'll also hear from our Guest Speaker Daniel Batten on "Leadership from a Gen X Perspective."

By the end of this decade, a fundamental shift in leadership will have taken place: the majority of the nation's senior leaders and management will be GenX or GenY.

    * What does this mean to today's Young Executives?
    * How can you arrive there well before 2020?
    * How can you bring something new to your position, while integrating the best of the generation before?

To be a top leader today, Harvard Business School research discovered we need "Integrative Thinking" - the ability to synthesise the best of two seemingly contradictory qualities to arrive at a new approach which is superior to either.

Daniel Batten has developed practical tools for top GenX and GenY executives. These tools enabled Daniel to start one company that today exports into 64 international markets, and another that reached profitability 5 months from conception. By applying the tools from his talk, you can gain credibility, influence, sustainability and profitability in one integrated package. Daniel is an acclaimed executive mentor, author of "The 6 Secrets to Incredible Influence" and "How to Own a Million Dollar Startup in as Little as 365 Days" and an international keynote speaker.

This has traditionally been an excellent event for all involved with NZIM, with music, wine tasting compliments of Babich Wines and much more. We would love to see you there.